Now, given all these problems, the Chinese people have survived for more than 5,000 years and are very likely to continue.

Due to this, we have to grow. The whole China is really fighting with two key big issues, growth & distribution. And all of us focus on one key issue, which is the quality of life.

The Chinese economy will continue to grow, close double digits for the next twenty years, there’s no worry about it. However, the distribution of its economic benefit is not so welcome. Lots people get extremely rich, extremely powerful; while lot of people are also very poor.

So in order to maintain the quality, we use the word “sustain-ability” it is the satisfaction without damage.

So first of all, in the mean of survive, the objective to look for satisfaction, so you want a big salary, you want make your parents happy, you want make a good girl friend or boy friend, this is all good.

However, if you create damage to other people (if you steal husband of someone else, that’s not nice, and if you make money and you throw the waste into the river, and make other people’s life miserable, that’s not very nice either. Actually “satisfaction without damage” is not my own definition; it’s the definition from the OECD, the international organization.

A particular focus is that you should pay attention to whether you are damaging other people around you, but you should also make sure you don’t damage people that are behind you. So we are almost your uncle’s generation, and it’s our major responsibility to make sure you are able continue to get satisfaction. It’s your time for your generation to get your children equal satisfaction or better, because that’s the difference between human beings and other animals. Other animals, without any consciousness, act with instincts, but human beings have two differences. Human beings are clever, and more destructive. They damage the whole globe; if someone pushes the wrong button of a nuclear bomb then, we all say goodbye to the world. So human beings are powerful and extremely destructive, but in the mean time our wisdom can be better utilized, to benefit people around you and to benefit people behind or after you.

So if we still have the confidence to remain viable as mankind, and China has one fifth of the world population, and is one of the longest civilization. There’s no way that China can deny its responsibility to its neighboring countries, neighboring nations, to the generations to come, no matter if we are Chinese, Mongols, Europeans or Americans. Ethics have told us you have to be responsible as a world village since we are a world family now. So that’s the significance of sustainability. However, you see that this issue is a very new phenomenon. The OECD had actually only came up with the definition in 2003.

And it’s even more new for China. For thousands of years, Chinese people have been hindered by these unrealistic thoughts. Finally the door is open, the opportunity is in front of them, but it seems that Chinese people has lost their confidence in themselves to handle the opportunity; Like a child, Chinese people will touch whatever they haven’t seen, they wanna take whatever that is new, without discriminating what is right and what is wrong. But I think it’s only a transitional stage, after that the Chinese people will recover the confidence from the business. For example, if you lock the room for a long time, when the door is open, you feel dizzy, you don’t know what is right, which direction to go, so goodbye to my previous situation, but what is the right direction, we don’t know.

But now, I think after thirty years, it is the time for China to take its step back, and look at where we are heading to, and how can this civilization really prosper. So that is why during the last couple of two years, Chinese government has shifted their attention together with the people’s wealth. They are talking about sustainability now.

So sustainability deals with relationships. Your relationship with nature in which you survive and prosper, so if we just throw garbage into the room, and bring the bad air to this room, you’ll feel unhappy, so this is natural environment that determines the quality of your life.

Sustainability deals also with human relationships, human relations can be individuals to individuals can be groups to individuals, can be groups to government. Right now, groups has a field advantage, companies play a very important role in dealing with their Chinese consumers, in dealing with the government, and in dealing with other governments and consumers as well.

So it’s relations with the nature, and, relationship with the people.

Another one is the relationship between satisfaction and scarcity. Scarcity is resources being limited, while human wants are unlimited. We need resources to become satisfied but the scarcity of the resources is very obvious. How do we utilize the limited resources to maximize this satisfaction value? For that you need management. 2 plus 2 can be translated into 3 or can be translated into 1, or can be translated into 8, just by different combinations of resources. So if we ask a farmer to look after a cow, the cost is low, but if ask you to look after the cow, it’s a waste of your education and cost is high. So how to combine the resources, we combine you with strict leadership, we combine with you on policy-making. If we do this, the yield can be maximized, and we still make sure the farmers will be able to look after the cows.

So sustainability deals with several issues, so you deal with nature, therefore there is an environmental consideration, you deal with the resources, therefore you need management, and you deal with people, in which you need two things: Ethics, what is right and what is wrong or moral standard and you need communication. So that’s the whole thing about this program.

The whole curricular is designed in this direction. Four years ago, I had a discussion with the professor from Paris Dolphin, we really wanted create something that was new, so we came up with the idea to design a degree program for sustainability. The degree program was approved three years ago by the French government. And more interestingly, the French government is able to offer national degree instead of university degree, which was very rare. The national degree is higher rank, more royal. It is the first of this kind in China and only the MSD program alone has this now. So I’m very proud that my work now has been recognized.

Many bad things took place with China simply because we do not have the right people aware of all these issues. For example, the long term impact of chemicals on human health. If we use these, what will be the impact on people in fifty years? If we throw these away, is it harmful to human health? I am talking about the REACH Act. This law was in the kitchen for six years, and no Chinese people really paid attention to it, until they passed the law last year. Immediately after the law passed, China lost 290,000 jobs because without lab qualifications, Europeans wouldn’t accept the products. So we need the right person who can really understand what is going on the world. And very often also, when the problems of international trade take place, like French people setting up higher standard of qualification, Chinese people always think oh they are enemies, they are jealous about China, there must be some small people who are doing bad things behind us, and they are political enemies. So how do we realistically solve this problem? The whole world is divided into a global city and global village, unfortunately China is the latter, China is the global village.

I really want to see that I can ship out some leaders that can enlighten China, and lead China to make Chinese people more rational in its development, and in its relationships with other countries and other nations.

On the other hand, I really want to see the European students, because Europe is very highly developed, even more so than the United States. If they become a leader or manager, they will understand the specific situation of China and how China is the typical example of developing country. You also have a better understanding of actual situation. So do not think that you are in the city, you will enjoy a good education, you should also think about the poor guys, who never have the chance to come to the college, and you also have sense of responsibility. And more importantly you guys are working and studying together, you’ll become classmates, become friends, you’ll exchange the different cultures, so you can benefit more from each other.

I need people who will be interested in the bigger picture of China and of the world, not a person, who only says,” I want get 500 more a month.” Your month pay will be broaden to cover more people of China, of the regime of the world, of the younger generation. Also you’ve been better educated, and you’ll be more persuasive. We need you to have special training, and special knowledge frame, so that you’ll have confidence. So you need a strong motivation.

And also you need sensitivity, to deal with the difference in cultures, to deal with delicate issues. You are able to find really constructive solutions to a problem. You are able to lobby to the government, to workout a set of rules to persuade companies to follow, and to deal with the media as how to propagate certain lost ideas. So if you’re talking about a complex system of the body of knowledge that’s about the MSD program, it covers almost everything about human being.

Secondly, you are able to find your career in any aspects of these, environmental management, and especially in multinational companies. So yesterday I was at Wan Fu Hotel, and I was talking with the former EU chairman. He invited me to discuss a way to bring the prime minister of Sweden to visit China. One key issue that he wrote in the letter to the prime minister was the Chinese sustainability issue and Chinese cooperating responsibility. So he can bring up the topic to Chinese Prime Minister Wen Jiabao about how Chinese companies to be more responsible for the consumers and for the environment. For any companies on the list of stock exchange, you really need to have an environment assessment report and now the center of business ethics is working on a whole set of code for the public social responsibility performance. The code is going to be lobbied to the Chinese government. Therefore, many companies are setting up a new CEO that is chief environmental official, setting up the public social responsibility department. Last year, I’ve reviewed a couple of responsibility reports of PuDong Bank.

Ethics is tied up with law, you have to know what is right and what is wrong, so we are able to argue with people and communicate with people. Last month, there was a competition over Chinese environment press ( 中国环境报)，they ran a competition for the most environment friendly companies. So how do you launch such a campaign? With the communication skills you also can get a job in NGO, non-government organization. And government organizations, like china develop and reform committee…

So because every year our production is very small, we only offer fifteen Chinese students and fifteen Europe students this chance or opportunity. So I am running a seller’s market, that’s why I have full confidence. Just because this is something I really spent my soul, my passion to create. I want this crop to be very different.

You’ve got to have responsibility. You’ve got to have the passion. And you’ve got to be able to learn how to give love and help people, so that people can really benefit. So that’s it about my idea.

Miss Gao’s address:

I just say something more particular. You all know we have two yeas studying as a part of Paris-Dauphine University. I think I do not need to say too much about Paris-Dauphine University, 这是法国公立高校中管理类学科最为著名的一所。University 这个词就源于索邦大学，是全世界历史最悠久的大学；其运作方式类似于中国教育部的模式，后来逐渐裂变成几所大学，其中最著名的大学有：“一大”相当于北大，是政治人文方面的著名学府；“Dauphine（道芬）”相当于对外经贸大学，管理类和社会科学类是比较擅长的领域。道芬大学在欧洲的申请率，100个申请者中只有9个能被该校录取，我们甚至担心欧洲的申请者到中国MSD项目来曲线救国。已经有香港申请者通过邮件跟我联系，她一直在关注道芬大学的申请，从Google上查到我们的项目，认为非常有特色，2007年就已经报名了。

我们在全球招生，由于是中国欧洲同学混合上课，教授必须要用英文准备所有的教案。

刘教授：这个项目很有强的公益诉求，我们一直在寻找公益性基金的支持，从项目的运作初始，欧盟就对这个项目大力支持；目前是任何一方的学生只负担一年的学费，双方互相免费交换。2007年年底，我们成功地拿到了一个联合基金会的资助，支持两个藏族学生来我们这个班上课。

大量的国际组织、联合国工业组织、世界银行、亚洲开发署、贸促会等急缺的一批人才是首先英语好，然后来自于亚洲国家，但是我们很少有这样的人。为什么亚洲国家变成了规则的执行者而不是制定者，主要是因为人才缺乏。 根据跨国公司麦肯锡的报告，中国每年100万的学生在找工作，但是，真正适应跨国公司管理的不超过五千人。我希望我们能将MSD毕业生慢慢地拉升到这个档次。

高：我们一直在努力，虽然我们的教授系统不够stable，但就全国而言，能用英文讲授这些课程的教授就这么几位而已……

刘：我觉得根本就不该stable，因为这是中国新创立的一个学科，任何一个大学都没有这个学科，为什么不从清华请一个专门研究这方面的人，从人民大学请一个，从环保局请一个，从社科院请一个，我觉得这正是这个项目的优越性所在。我们能给他提供比较体面的pay，比较体面的environment，尤其是给他愿意接受他、欢迎他的学生，好的学生是对老师最大的激励；导师的灵活性、动态感对管理来说是个很大的挑战，但对学生来说是最大的受益。

高：最年轻的薛冰教授，毕业于法国高等商学院的ＭＢＡ，在国家环保总局工作，是EMS系统主任评审员；

刘：人民大学环境学院副院长邹忌教授，是我太太的博士导师，抓他的时间很难，我们与其付较低的报酬请他学生教课，不如等他的时间，我们在安排上灵活一些，哪怕晚上上课，也要把他本人请到，这是我的初衷。

高：这是领导层的初衷，所以我说很抱歉：比如说教授现在国外，课程就得相应调动；但我们尽可能地保持课程不动，因为同学们在业余时间还要学法语。同学们有兴趣可以查看我们的网页，上面有关于课程、参加论坛和项目的报告。就授课方式而言，今天早上清华大学邓教授讲再生能源的太阳能这一部分，就要求同学们做辩论会，还有比如薛老师的EMS课程要求进工厂参观，观察实际的评审过程。

刘：沈阳环保局的一位女士，推荐她的侄子来这里学习，她说你们这个班师资名单里的任何一位教授来讲课，我们都会愿意付很多的钱来参加，你们把这些教授都联系到一起了，我会让我所有有条件的家人都来参加。

高：比如说我们这些照片，是记录二期同学2007年10月在小汤山参加国际经济伦理论坛时拍摄的，接触的都是业界最领袖的人物……这是课程的照片：环境管理、政策分析、4月下旬还有社科院的动物法研讨会，常教授，是中国第一个环境法的博士后，博士和博士后都是在英国完成的。

刘：上周我跟贝尔的总代表，签了一个固定的合作协议，培训贝尔如何把责任融入商业管理。

贝尔课程实际上是北大研究生的选课，也有北大、北航、北科、北林的环境类学生去听课，所有的学生都被分成了不同的小组，核能、风能、管理……

高：MSD每年仅招生１５名左右，食宿费用自理，在农大费用约为１万元。

招生条件：我们欢迎不同专业背景的考生，但你真正的英文理解能力最为重要。中心首先会对你们提交的材料进行审核，列出面试候选人名单；基本上看，参加面试的同学能力上相差不会太多，主要是看面试的临场发挥，对教授问题的理解能力、语言组织能力、应对能力等。

刘：通过交流是最容易发现一个人的能力的，有的考生笔试成绩很高，但交流很难，为了避免这些问题，我们就直接面试。

高：

学位获得：我们非常严肃地告诫大家，每门课程的考核都必须通过，并且出勤率也和最后的成绩挂钩。

当所有的课程圆满完成，你们就可以得到法国教育部认可的“可持续发展及应用管理学硕士学位”（法国教育体系中有两种学位，一种是学校的学位，一种是法国教育部的学位，MSD是教育部颁发的国家级学位），回国前，你们要到中国驻法使馆，申请一个证明性的文件，回到中国的留学生服务中心认证，可以享受留学生待遇，所以说MSD不是中外办学，因为它实质上是一个留学项目。中外合作办学的学生是不能享受留学生待遇的，但是MSD学生赴法之前可以将户口放在留学生服务中心。

就业去向，由于目前我们还没有学生毕业，不能用具体的数字说明；但是我们可以承诺的是最好的教授、最实际的课程、你们有机会获得道芬大学的学位。

一期的同学已经在法国学习半年多了，适应得很好，比如其中的一个学生，在去法国之前跟我说，我笔头没有问题，但对话方面还有很大问题，但他去了半年之后，已经可以给自己的法国教授和中国官员做翻译了。

二期同学中，１２名来自欧洲，１５名中国学生里，９名来自农大，专业背景更为多样化，传媒、英语、计算机、环境、植物保护等等……

（省略关于学生的介绍）